Why are signs important? Imagine you have an important lunch meeting set up — a business meeting, interview or a date you’d love to impress.
You know the restaurant’s name, and you’ve scoped it out online. But now you’re driving down the street, crawling in heavy traffic, perilously close to being late. You see a window sign — is that it? You don’t think so, but you pause to look. Drivers honk and swerve. Unnerved, you pass by and turn, and you get funneled into a confounding maze of one-way streets. You park in the first space you can find and jog back in what you hope is the right direction. Ten minutes later, you rush through the door, sweaty and out of breath. Your lunch date greets you with a grimace of impatience.
Now imagine that you’re driving down the street. You see a large outdoor sign with the restaurant’s name in an attractive silver font from a block away. You have plenty of time to find a parking space, and you stroll into the restaurant, right on time. Your lunch date rises to greet you with a smile and a warm handshake. Your relationship is off to a great start, and the rest of your day will go much more smoothly, all thanks to a simple outdoor sign.
For any business’s custom advertising, outdoor signs are a popular choice. They come with few drawbacks, and they provide a host of benefits. Print and online advertising are useful, and most businesses make effective use of both. But an outdoor sign is a critical addition to an advertising toolkit.